Welcome to B SWISS

Dress round

The brand ’B SWISS’ has its origin from the private brand ’BUCHERER’, named after the leading jeweller of Switzerland. The BUCHERER group, with its domicile in Lucerne, belongs with shops in Switzerland, Germany and Austria to the leading providers of watches and jewellery in Europe. The ’B’ in the B SWISS logo does still refer to BUCHERER AG.

B SWISS stands for financially attractive products (between CHF 150.00 and CHF 1400.00) within a high quality standard which corresponds with the predicate SWISS MADE. The collection consists of a wide selection of watches which ranges from sporty and classical watches to specials such as pocket watches. The watches are driven by high quality quartz or mechanical movements. All models are designed through an internal expert committee and are developed within the BUCHERER group.

B SWISS has its own appearance with an independent CI/CD and is an interesting alternative to other brands. The watches are manufactured at the B SWISS production facility in Lengnau near Biel. The worldwide service network assures an efficient local service. The service department at Lengnau in Switzerland will help in case a repair on site should not be possible.

The warranty for all B SWISS watches is 2 years from the date of purchase.