Created in the heart of Switzerland, each B SWISS watch carries within it a little piece of Lucerne . Every watch in the collection keeps its promise of Swiss Made quality.

Whether sporty or classic, all B SWISS watches are designed, developed and manufactured in Switzerland. Ticking away inside the case is a top-quality quartz or mechanical movement. The collection also includes pieces that reflect the fine traditional craft of the watchmaker. The decorative pendant watches have their own very special charm.

The many years of tradition and expertise of B SWISS are underscored by its membership of the Bucherer Group – as is revealed by the B in its name.